- Ralph Waldo Emerson -
As part of my worldwide trip (seriously, I am on my third continent in one week), I met a good friend of mine. My friend is a brilliant lady, a mother, and a business owner, who reminded me again the special secret of becoming successful. It’s the secret of getting the type of work you want. It’s the necessary step to get the right people to purchase your product. It’s the necessary step of moving you forward toward your dreams.
It’s really pretty obvious. The secret is to believe in your capabilities. Believe in yourself. Insist on yourself.
“What? That’s it? Common Liz, I do it all day long and I still don’t get my fair share.” Do you? Do you really believe in yourself?
It’s not easy to believe in yourself, it’s really hard sometimes. I remember the times I had only few dollar bills in my cashier at the end of a long day. I remember the times many people stepped into my store, looked around and left without buying anything. Do you remember days like those? It’s really hard to believe in yourself on those days.
However, there is always the next day. On that day a new customer gets in, and she asks you “are these any good?”. I used to say something like “well, I think so”, “I don’t really know your taste so you may not like it” or “I hope you would like it”. Oh, how much I had to learn about believing in myself. You see no one wants to buy your product or service if you don’t believe in it.
I changed, I had amazing people who showed me the way, I now say something like “One bite of my Brazilian chocolate will change your life forever” – this is the secret. It is so obvious but then, so many of us resort to “hope”, “maybe”, “think”.
It’s very interesting for me to listen to myself and to other business owners as we downplay our own abilities, when we ask for forgiveness of providing a great product. Try it, you will be amazed at what you say, then believe in yourself and let the world know about it.
Marianne Williamson (Athena’s favorite) wrote once: “Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, who am I to be brilliant, gorgeous, talented, and fabulous? Actually, who are you not to be?”
Do you believe in yourself?
This blog is dedicated to my good friend who really believe in herself and to all the people who believe in their gifts.