Why are we so afraid to create?

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seems obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things”
- Steve Jobs -

I have just witnessed creativity and passion. I cannot wait for my regular writing time. I need to write about it now. An hour ago, my friend Amir and his amazing partner at Lemonade Stand Animation came rushing to my store saying, “Liz, we cannot keep it to ourselves any more. We have to tell you about our new project. We have to tell you about the Legend of Novo”.

This burst of energy, passion and imagination made me think about creativity and why don’t we see more of it.

When I learned about businesses, I always try to learn from successes and mistakes of other similar businesses. I know if I can avoid their mistakes, my business will flourish. However, what happens when your business goal is to create something which does not exist yet? What happen when your imagination is ahead of reality? How can you learn from mistakes which have not happen yet?

We are told it is safer to follow others’ path. It is safer to improve other people’s processes and offerings than to create new ones. It is safer to learn from others’ mistakes. Can you really learn without failing?

Albert Einstein said once “Imagination is everything. It is the preview of life’s coming attractions”. So why don’t we imagine enough? Why are we afraid to create?

When you create, you cannot be certain about the results. You will also face many naysayers and doubters. Many people will dismiss you as crazy, “You left your safe job to do what?!”.

Many of us cannot handle this rejection and uncertainty. Can you?

I write this now because I am going to force myself to change. I pledge to ignore the non-believers, the naysayers, the doubters, the ones who want me to live a “safe” life. I know that there is a legend inside each of us.

My friends at Lemonade Stand Animation found their legend. They decided to write a comic book. You may ask “What two professionals, rational, wise people have to do with a comic book?”.

It is very simple. They want to connect. They have a burning desire to tell their story. They want to tell the story of Ashley. This is what they told me:

“Ashley looks like your typical twenty something New Yorker. Ashley loves history, started reading historical classics when she was a mere 3 year old toddler. She appears as regular as any non-descript woman can be, perhaps a little nerdy with all that reading. At times, shy, always trying to make things right, making things fair.

The day Ashley met a TOA (Time Observers Agency) agent changes her life. Strange things happen when one travels back in time, she is no exception. Ashley discovers that she was in fact Novo.”


Can you join my pledge and let your imagination be known? Go ahead try it. Ignore the non-believers, the naysayers and the doubters. Amazing things will happen. You will find the ones who you will inspire. You will find the curious ones. You might even change the world!

Will you pursue your own legend?


About the Author: Liz

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